Home Job Search Associate Content Manager, B2B Content (Identity Protection/Cybersecurity)

Allstate

Associate Content Manager, B2B Content (Identity Protection/Cybersecurity)

Role overview

Allstate Identity Protection is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We combine our advanced investigative systems with our expertise in working with businesses to ensure our customers remain protected from any online threat.

Job Description

About AIP: Formerly InfoArmor and now a wholly owned subsidiary, and business unit of Allstate since 2019. We are a technology and services company that has led the Identity Protection and Advanced Threat Intelligence pack for 15 plus years. Our product is a proactive identity monitoring service that alerts our subscribers to the first sign of fraud and fully restores their identity.

We empower consumers to safely embrace technology, knowing their personal information is in good hands. We offer the most advanced identity and privacy protection available through our trusted partnerships — and as a leader in the employee benefits space for 13 years, more than 30% of the Fortune 500 depend on us.

Important note on Compensation, Bonus and Benefits

AIP's budgeted starting/ annual base offer salary for this role is between $75,000 and $90,000 ONLY
The annual performance bonus allotted to this role is up to 10% of base salary
Benefits (partial list) $80/ month connectivity stipend, up to 20 days per year PTO, 9 national holidays, medical/dental/vision with HRA/FSAs, and other perks. Please visit www.allstategoodlife.com to review specific benefits information

Team and Role Scope:

This role will be part of the Commercialization & Engagement Org, a six-member team. It’s a Center of excellence across both the Employee Protection Services and the Strategic Partnership Channel supporting both new and existing business and ensure we're capitalizing on our product in market through growth & retention
The Associate Manager of B2B Content will be responsible for developing and executing a content strategy that positions our company as a thought leader and trusted expert in identity protection within the employee benefits and financial services spaces.
This role will create engaging, educational, and impactful content tailored for HR decision-makers, benefits leaders, and other business audiences.
Success will be measured through increased brand visibility, audience engagement, lead generation, and content-driven opportunities that reinforce our market leadership.

Examples of work:

Deliver whitepapers for B2B audiences in employee benefits and financial services industries
Create and distribute new B2B articles
Leverage owned content to generate impressions in B2B media outlets
Provide copywriting support for custom sales pitch decks

Essential Functions

Develop and manage B2B content creation and deployment on AIP website including blog articles, whitepapers, product information, etc.
Create a range of high-quality content (white papers, blog posts, case studies, webinars, etc.) that drives awareness, engagement, and lead generation. Explore new content topics to engage buyers in Strategic Partnership Channel target verticals such as financial services, elder care, healthcare, and breach response

Lead distribution strategy for B2B content to ensure it reaches key audiences
Work cross-functionally to collect AIP-owned data and insights to fuel and differentiate content
Deliver copywriting for various Commercialization & Engagement tactics and activities, especially the growing number of projects initiated for specific Sales opportunities and client-specific marketing needs
Partner with Allstate teams to repurpose content for PR/earned media, speaking engagements, thought leadership, and other activities
Collaborate cross-functionally with sales, product, and client success teams to ensure messaging aligns with business goals and resonates with the target audience.
Use qualitative insights (e.g., audience feedback, client needs) and quantitative data (e.g., website traffic, engagement metrics, content ROI) to optimize content strategies.
Track and report on key performance metrics, such as content reach, engagement rates, downloads, and the impact of content on lead generation and pipeline growth.

Required Education and Experience

High School Diploma mandatory
Minimum of 3 years' experience in marketing, ideally in a content strategy or development position focusing on B2B audience
Proven experience in content creation across various formats, including long-form and digital media
Strong project management skills and ability to manage multiple projects and deadlines
Proficiency with content analytics tools and performance tracking

Preferred Education and Experience

Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field
Experience in content creation in employee benefits, voluntary benefits, and, or financial services markets

AIP2024

Skills

Compensation

Compensation offered for this role is $69,200.00 – 123,800.00 annually and is based on experience and qualifications.

At Allstate Identity Protection, great things happen when our people work together. That’s why when you join our team, we make sure it isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.

You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.®

We are Allstate Identity Protection (formerly, InfoArmor), a wholly owned subsidiary of The Allstate Corporation. We go beyond the typical identity theft protection! Our Allstate Digital Footprint™, identity theft and credit monitoring services, fraud remediation and restoration services help our subscribers safeguard their personal information, data they share online, and the relationships they treasure.

Employment Criteria: The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen

Work Environment: Except for our Customer Care roles which necessitates onsite work, most other roles are remote. AIP is a remote-first company; however, our roles are open to in-office or flex work if you live in a city with a physical office location

Physical Demands: We primarily collaborate with our colleagues through virtual meetings and office collaboration tools. Employees will have to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity machinery, as necessary. Employees must be able to remain stationary for extended periods and must be able to observe and interpret written and/or verbal communication.

Additional Information: AIP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We are committed to the full inclusion of all qualified individuals. As part of this commitment, AIP will provide reasonable accommodations to all qualified individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment. Please let us know if you need a reasonable accommodation.

AIP uses the E-Verify employment verification program.

Keys to Success

At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.

We look for candidates with these skills to help us achieve that goal:

Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things

Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design

Digital literacy
Discover and apply emerging digital technology tools, data and insights.

Results-oriented
Start with measurable outcomes and drive results with speed

Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation

Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.

Working in Sales

What We Do:
As an expert on our products and services, you can give customers personalized attention and innovative solutions to make their lives easier.

How We Support You:
Starting day one, you’ll have access to resources and incentives to keep you feeling challenged and excited about your careers.

Make An Impact:
As a member of our sales team, you’ll bring a sense of ease and support to customers looking for a better understanding of their protection options. Whether in the field or talking to customers over the phone, you’ll continue to build trust in who we are and what we do.

Working together

You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.

As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.

When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.

Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.

Good Hands. Greater Together.