Allstate
Agency Marketing Program Management-Senior Consultant I
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Agency Senior Digital Marketing Consultant helps to drive business growth and improved customer loyalty by consulting and working with agency owners and their staff to help build and sustain their digital and social media presence. In this role they will apply professional judgment, knowledge and experience to manage projects, provide education, and implement targeted digital marketing programs. This individual will also own the development and execution of Education strategy. They will work across the Digital, Social and Local team to lead Education for the team. This will include developing a timeline, strategy and driving execution as well as defining and tracking KPIs on education adoption and performance. The ideal candidate will have a broad digital marketing background, an analytic mindset, an attention to detail, strong problem-solving and customer service skills as well as demonstrate systems thinking. They must also be able to communicate the benefits of digital marketing to an audience largely unfamiliar with the space.
Program Execution
- Support the implementation of digital marketing programs including project management, content development, and content dissemination.
- Participate in the analysis of digital project results and identify opportunities for improvement in work processes, program outcomes or agency engagement
- Research and suggest additional digital opportunities that should be considered
Agency Engagement
- Deliver one-to-one consultations with referred and targeted new and established agents.
- Utilize expertise in digital marketing to provide appropriate strategy and education to agents on a wide range of digital marketing programs including, organic search, social media strategy, web content strategy, online review acquisition and analytics & reporting.
- Identify online opportunities for agents based on a variety of factors and translate those opportunities into recommendations for development of digital content for website and social media.
- Work with target agents to fulfill digital marketing programs.
- Prepare and deliver dynamic marketing presentations on digital marketing topics
Education Strategy
- Responsible for leading Education strategy across the Agent Digital, Social and Local teams, managing from inception to execution.
- Development and execution of Education strategy and materials for the Digital Optimization Team
- Define metrics for each program and identify success and/or opportunities.
- Manage materials to ensure the education content meets quality standards, achieves business goals and supports the education strategy.
- Manage the workflow from assignment through editing and legal approvals to execution.
- Work with internal departments to support company initiatives through education materials.
Measurement
- Evaluate digital performance using available reports and analytics tools and make recommendations for improvements based on data.
Administration
- Follow all operational procedures.
Requirements:
Education and Experience
- Bachelor’s degree required; marketing or journalism concentration preferred
- 3+ years Digital Marketing experience with account management preferred
- Hands-on experience with SEO, content marketing, social media, digital analytics and online reviews
- Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
- Experience working directly with SMBs, creating content, and knowledge of local search strategies is a huge plus.
- Experience pulling, interpreting and presenting web analytics data
- Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
Functional Skills
- Intermediate/Advanced Marketing/Customer Experience/Consulting experience
- Ability to work virtually across teams and individually.
- Intermediate/Advanced written and verbal communication skills
- Intermediate/Advanced organization and project management skills
- Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
Desired Skills:
- Education development experience preferred
- Insurance industry knowledge a plus
Skills
Business, Content Marketing, Digital Marketing, Project Management
Compensation
Compensation offered for this role is $59,800.00 – 105,910.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working in Sales
What We Do:
As an expert on our products and services, you can give customers personalized attention and innovative solutions to make their lives easier.
How We Support You:
Starting day one, you’ll have access to resources and incentives to keep you feeling challenged and excited about your careers.
Make An Impact:
As a member of our sales team, you’ll bring a sense of ease and support to customers looking for a better understanding of their protection options. Whether in the field or talking to customers over the phone, you’ll continue to build trust in who we are and what we do.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Agency Senior Digital Marketing Consultant helps to drive business growth and improved customer loyalty by consulting and working with agency owners and their staff to help build and sustain their digital and social media presence. In this role they will apply professional judgment, knowledge and experience to manage projects, provide education, and implement targeted digital marketing programs. This individual will also own the development and execution of Education strategy. They will work across the Digital, Social and Local team to lead Education for the team. This will include developing a timeline, strategy and driving execution as well as defining and tracking KPIs on education adoption and performance. The ideal candidate will have a broad digital marketing background, an analytic mindset, an attention to detail, strong problem-solving and customer service skills as well as demonstrate systems thinking. They must also be able to communicate the benefits of digital marketing to an audience largely unfamiliar with the space.
Program Execution
- Support the implementation of digital marketing programs including project management, content development, and content dissemination.
- Participate in the analysis of digital project results and identify opportunities for improvement in work processes, program outcomes or agency engagement
- Research and suggest additional digital opportunities that should be considered
Agency Engagement
- Deliver one-to-one consultations with referred and targeted new and established agents.
- Utilize expertise in digital marketing to provide appropriate strategy and education to agents on a wide range of digital marketing programs including, organic search, social media strategy, web content strategy, online review acquisition and analytics & reporting.
- Identify online opportunities for agents based on a variety of factors and translate those opportunities into recommendations for development of digital content for website and social media.
- Work with target agents to fulfill digital marketing programs.
- Prepare and deliver dynamic marketing presentations on digital marketing topics
Education Strategy
- Responsible for leading Education strategy across the Agent Digital, Social and Local teams, managing from inception to execution.
- Development and execution of Education strategy and materials for the Digital Optimization Team
- Define metrics for each program and identify success and/or opportunities.
- Manage materials to ensure the education content meets quality standards, achieves business goals and supports the education strategy.
- Manage the workflow from assignment through editing and legal approvals to execution.
- Work with internal departments to support company initiatives through education materials.
Measurement
- Evaluate digital performance using available reports and analytics tools and make recommendations for improvements based on data.
Administration
- Follow all operational procedures.
Requirements:
Education and Experience
- Bachelor’s degree required; marketing or journalism concentration preferred
- 3+ years Digital Marketing experience with account management preferred
- Hands-on experience with SEO, content marketing, social media, digital analytics and online reviews
- Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
- Experience working directly with SMBs, creating content, and knowledge of local search strategies is a huge plus.
- Experience pulling, interpreting and presenting web analytics data
- Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
Functional Skills
- Intermediate/Advanced Marketing/Customer Experience/Consulting experience
- Ability to work virtually across teams and individually.
- Intermediate/Advanced written and verbal communication skills
- Intermediate/Advanced organization and project management skills
- Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
Desired Skills:
- Education development experience preferred
- Insurance industry knowledge a plus
Skills
Business, Content Marketing, Digital Marketing, Project Management
Compensation
Compensation offered for this role is $59,800.00 – 105,910.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working in Claims
What We Do:
Your ability to quickly and calmly make smart decisions can make a huge difference in how confident customers feel throughout the claims process. And as you support our customers, we’re there to support you.
How We Support You:
We empower your success starting day one. You’ll have access to everything you need to grow professionally while helping our customers get their lives back on track.
Make An Impact:
Helping customers with their claims is about learning their stories, not just processing their paperwork. You can take pride in the fact that you’re providing invaluable guidance and helping to build continued trust in our company.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Agency Senior Digital Marketing Consultant helps to drive business growth and improved customer loyalty by consulting and working with agency owners and their staff to help build and sustain their digital and social media presence. In this role they will apply professional judgment, knowledge and experience to manage projects, provide education, and implement targeted digital marketing programs. This individual will also own the development and execution of Education strategy. They will work across the Digital, Social and Local team to lead Education for the team. This will include developing a timeline, strategy and driving execution as well as defining and tracking KPIs on education adoption and performance. The ideal candidate will have a broad digital marketing background, an analytic mindset, an attention to detail, strong problem-solving and customer service skills as well as demonstrate systems thinking. They must also be able to communicate the benefits of digital marketing to an audience largely unfamiliar with the space.
Program Execution
- Support the implementation of digital marketing programs including project management, content development, and content dissemination.
- Participate in the analysis of digital project results and identify opportunities for improvement in work processes, program outcomes or agency engagement
- Research and suggest additional digital opportunities that should be considered
Agency Engagement
- Deliver one-to-one consultations with referred and targeted new and established agents.
- Utilize expertise in digital marketing to provide appropriate strategy and education to agents on a wide range of digital marketing programs including, organic search, social media strategy, web content strategy, online review acquisition and analytics & reporting.
- Identify online opportunities for agents based on a variety of factors and translate those opportunities into recommendations for development of digital content for website and social media.
- Work with target agents to fulfill digital marketing programs.
- Prepare and deliver dynamic marketing presentations on digital marketing topics
Education Strategy
- Responsible for leading Education strategy across the Agent Digital, Social and Local teams, managing from inception to execution.
- Development and execution of Education strategy and materials for the Digital Optimization Team
- Define metrics for each program and identify success and/or opportunities.
- Manage materials to ensure the education content meets quality standards, achieves business goals and supports the education strategy.
- Manage the workflow from assignment through editing and legal approvals to execution.
- Work with internal departments to support company initiatives through education materials.
Measurement
- Evaluate digital performance using available reports and analytics tools and make recommendations for improvements based on data.
Administration
- Follow all operational procedures.
Requirements:
Education and Experience
- Bachelor’s degree required; marketing or journalism concentration preferred
- 3+ years Digital Marketing experience with account management preferred
- Hands-on experience with SEO, content marketing, social media, digital analytics and online reviews
- Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
- Experience working directly with SMBs, creating content, and knowledge of local search strategies is a huge plus.
- Experience pulling, interpreting and presenting web analytics data
- Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
Functional Skills
- Intermediate/Advanced Marketing/Customer Experience/Consulting experience
- Ability to work virtually across teams and individually.
- Intermediate/Advanced written and verbal communication skills
- Intermediate/Advanced organization and project management skills
- Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
Desired Skills:
- Education development experience preferred
- Insurance industry knowledge a plus
Skills
Business, Content Marketing, Digital Marketing, Project Management
Compensation
Compensation offered for this role is $59,800.00 – 105,910.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Keys to Success
At Allstate, it’s all about teamwork, flexibility, and thinking ahead. We all contribute to the bigger picture, combining unique ideas to design innovative, more affordable protection solutions for customers.
We look for candidates with these skills to help us achieve that goal:
Learning agility
Quickly adapt to new situations, continually build new skills, experiment, and embrace new ways of doing things
Customer centricity
Deliver exceptional experience with a customer-first mindset and human-centered design
Digital literacy
Discover and apply emerging digital technology tools, data and insights.
Results-oriented
Start with measurable outcomes and drive results with speed
Inclusive leadership
Integrate diverse viewpoints into decision-making processes to enhance creativity and innovation
Together, we’re all working toward Our Shared Purpose, using our strengths to make a real difference for our people, our customers, our company, and the world around us.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.SM
Benefits
Experience the benefits that make Allstate a great place to work.
*Benefits vary based on position.
Health
- Medical, dental and vision coverage
- HSAs and FSAs
- Wellbeing programs
- Free therapy sessions
Retirement
- 401(k) plan
- Pension plan
- Free financial counseling
Work-life balance
- Paid time off
- Work flexibility
Career development
- Talent shares
- Tuition reimbursement
- Learning opportunities
For a full description of Allstate’s benefits visit our benefits page
Start making a difference
Realize your full potential by doing
work that matters.
Grow your career in meaningful ways.
We want to make sure you have every opportunity to grow, explore new horizons and follow your passion in a meaningful career. It’s an exciting time to join Allstate. Help us shape the future.
Ryan D. / 6 years with Allstate
Sales Market Leader
October 2020 – Present
Anthony N. / 9 years with Allstate
Market Sales Associate Manager
February 2024 – Present
Michael K. / 23 years with Allstate
Property Delivery Director
2023 – Present/Remote
Bree M. / 8 years with Allstate
Unrepresented Bodily Injury Adjuster
December 2022 – Present
Rie T. / 9 years with Allstate
Unrepresented Severe/Complex Adjuster – Casualty 100
2023 – Present
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I’m proud of building Allstate’s first Bilingual Unlicensed Service team during my first assignment as a leader. It’s an exciting opportunity for our employees and to better serve our Spanish-speaking customers.
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Everyone is encouraged to volunteer and give back however they can throughout the year. I enjoy giving back to the community and supporting the causes that are meaningful to me.
Lisa
Senior Lead Internal Auditor
