Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Performance Media team is responsible for the overall strategy and planning of digital media tactics across several platforms. The Senior Media Consultant, reporting to the Associate Performance Media Manager, will be responsible for end-to-end campaign development with a focus on campaign execution, analysis, and optimization across the paid social portfolio.
Key Responsibilities
• Partner with content specialists to develop high performing creative assets and messaging, and optimize digital experience through A/B testing and
multivariate testing
• Ensure campaign tracking/tagging is implemented to capture all necessary data points
• Partner with the operations team to develop annual plans and budget forecasting, and proactively manage media budget to variance thresholds
• Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
• Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
• Drive strong financial performance of medium budget under management – new business sales and customer lifetime value
• Execute performance media campaigns – structuring and setting up campaigns, implementing bids and budget caps, placing bid modifiers, monitoring performance and regularly optimizing to drive better results
• Develop quarterly performance media plans focused on testing and optimization
Functional Skills
• Experience working with social media platforms such as Instagram, Facebook, TikTok and LinkedIn
• Digital analytics tool experience i.e. Adobe Analytics, Google Analytics
• Ability to think strategically and execute at a tactical level equally well
• Ability to influence decision-making in a highly matrix environment
• Advanced Excel skills, including understanding of formulas, functions and analyzing results
• Advanced organization and project/program management skills
• Advanced communication skills including proficiency in developing and delivering presentations
• Requires strong collaboration and attention to detail
• This role may require a flexible work schedule including nights and weekends
Education
• 4 year Bachelors Degree (Preferred)
Experience
• 3 or more years of experience (Preferred)
Supervisory Responsibilities
• This job does not have supervisory duties.
Education & Experience (in lieu)
• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
Location
Position is remote working from home
Skills
Campaign Development, Customer Centricity, Digital Literacy, Digital Media, Google Analytics, Inclusive Leadership, Learning Agility, Marketing Strategies, Media Platforms, Results-Oriented
Compensation
Compensation offered for this role is $62,800.00 – 114,175.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Our purpose
Providing protection to help people achieve their hopes and dreams has always been Allstate’s purpose. It’s the why behind everything we do.
Our purpose points us to our destination, but Our Behaviors help us get there.
Collaborate:
Being united helps us reach collective goals and brings out the best in each of us individually. It gives us more opportunities to learn, grow and add value to what we do each day.
Challenge Ideas:
In a world where change is certain, we want to lead it positively. So we rely on the collective expertise of our employees to consider different options and create the best path forward toward progress — in our industry and beyond.
Provide Clarity:
When expectations are clear, goals are easier to meet. We’re working together in new ways to make sure we know where we’re going and the role we all play in getting there. To save time and focus on what matters most: helping people achieve their hopes and dreams.
Provide Feedback:
Every bold idea deserves the chance to grow to excellence. Candid, helpful feedback empowers us to keep making things better for our customers, our communities and fellow employees.
Working in Sales
What We Do:
As an expert on our products and services, you can give customers personalized attention and innovative solutions to make their lives easier.
How We Support You:
Starting day one, you’ll have access to resources and incentives to keep you feeling challenged and excited about your careers.
Make An Impact:
As a member of our sales team, you’ll bring a sense of ease and support to customers looking for a better understanding of their protection options. Whether in the field or talking to customers over the phone, you’ll continue to build trust in who we are and what we do.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Performance Media team is responsible for the overall strategy and planning of digital media tactics across several platforms. The Senior Media Consultant, reporting to the Associate Performance Media Manager, will be responsible for end-to-end campaign development with a focus on campaign execution, analysis, and optimization across the paid social portfolio.
Key Responsibilities
• Partner with content specialists to develop high performing creative assets and messaging, and optimize digital experience through A/B testing and
multivariate testing
• Ensure campaign tracking/tagging is implemented to capture all necessary data points
• Partner with the operations team to develop annual plans and budget forecasting, and proactively manage media budget to variance thresholds
• Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
• Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
• Drive strong financial performance of medium budget under management – new business sales and customer lifetime value
• Execute performance media campaigns – structuring and setting up campaigns, implementing bids and budget caps, placing bid modifiers, monitoring performance and regularly optimizing to drive better results
• Develop quarterly performance media plans focused on testing and optimization
Functional Skills
• Experience working with social media platforms such as Instagram, Facebook, TikTok and LinkedIn
• Digital analytics tool experience i.e. Adobe Analytics, Google Analytics
• Ability to think strategically and execute at a tactical level equally well
• Ability to influence decision-making in a highly matrix environment
• Advanced Excel skills, including understanding of formulas, functions and analyzing results
• Advanced organization and project/program management skills
• Advanced communication skills including proficiency in developing and delivering presentations
• Requires strong collaboration and attention to detail
• This role may require a flexible work schedule including nights and weekends
Education
• 4 year Bachelors Degree (Preferred)
Experience
• 3 or more years of experience (Preferred)
Supervisory Responsibilities
• This job does not have supervisory duties.
Education & Experience (in lieu)
• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
Location
Position is remote working from home
Skills
Campaign Development, Customer Centricity, Digital Literacy, Digital Media, Google Analytics, Inclusive Leadership, Learning Agility, Marketing Strategies, Media Platforms, Results-Oriented
Compensation
Compensation offered for this role is $62,800.00 – 114,175.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Our purpose
Providing protection to help people achieve their hopes and dreams has always been Allstate’s purpose. It’s the why behind everything we do.
Our purpose points us to our destination, but Our Behaviors help us get there.
Collaborate:
Being united helps us reach collective goals and brings out the best in each of us individually. It gives us more opportunities to learn, grow and add value to what we do each day.
Challenge Ideas:
In a world where change is certain, we want to lead it positively. So we rely on the collective expertise of our employees to consider different options and create the best path forward toward progress — in our industry and beyond.
Provide Clarity:
When expectations are clear, goals are easier to meet. We’re working together in new ways to make sure we know where we’re going and the role we all play in getting there. To save time and focus on what matters most: helping people achieve their hopes and dreams.
Provide Feedback:
Every bold idea deserves the chance to grow to excellence. Candid, helpful feedback empowers us to keep making things better for our customers, our communities and fellow employees.
Working in Claims
What We Do:
Your ability to quickly and calmly make smart decisions can make a huge difference in how confident customers feel throughout the claims process. And as you support our customers, we’re there to support you.
How We Support You:
We empower your success starting day one. You’ll have access to everything you need to grow professionally while helping our customers get their lives back on track.
Make An Impact:
Helping customers with their claims is about learning their stories, not just processing their paperwork. You can take pride in the fact that you’re providing invaluable guidance and helping to build continued trust in our company.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.
Role overview
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Performance Media team is responsible for the overall strategy and planning of digital media tactics across several platforms. The Senior Media Consultant, reporting to the Associate Performance Media Manager, will be responsible for end-to-end campaign development with a focus on campaign execution, analysis, and optimization across the paid social portfolio.
Key Responsibilities
• Partner with content specialists to develop high performing creative assets and messaging, and optimize digital experience through A/B testing and
multivariate testing
• Ensure campaign tracking/tagging is implemented to capture all necessary data points
• Partner with the operations team to develop annual plans and budget forecasting, and proactively manage media budget to variance thresholds
• Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
• Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
• Drive strong financial performance of medium budget under management – new business sales and customer lifetime value
• Execute performance media campaigns – structuring and setting up campaigns, implementing bids and budget caps, placing bid modifiers, monitoring performance and regularly optimizing to drive better results
• Develop quarterly performance media plans focused on testing and optimization
Functional Skills
• Experience working with social media platforms such as Instagram, Facebook, TikTok and LinkedIn
• Digital analytics tool experience i.e. Adobe Analytics, Google Analytics
• Ability to think strategically and execute at a tactical level equally well
• Ability to influence decision-making in a highly matrix environment
• Advanced Excel skills, including understanding of formulas, functions and analyzing results
• Advanced organization and project/program management skills
• Advanced communication skills including proficiency in developing and delivering presentations
• Requires strong collaboration and attention to detail
• This role may require a flexible work schedule including nights and weekends
Education
• 4 year Bachelors Degree (Preferred)
Experience
• 3 or more years of experience (Preferred)
Supervisory Responsibilities
• This job does not have supervisory duties.
Education & Experience (in lieu)
• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
Location
Position is remote working from home
Skills
Campaign Development, Customer Centricity, Digital Literacy, Digital Media, Google Analytics, Inclusive Leadership, Learning Agility, Marketing Strategies, Media Platforms, Results-Oriented
Compensation
Compensation offered for this role is $62,800.00 – 114,175.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Our purpose
Providing protection to help people achieve their hopes and dreams has always been Allstate’s purpose. It’s the why behind everything we do.
Our purpose points us to our destination, but Our Behaviors help us get there.
Collaborate:
Being united helps us reach collective goals and brings out the best in each of us individually. It gives us more opportunities to learn, grow and add value to what we do each day.
Challenge Ideas:
In a world where change is certain, we want to lead it positively. So we rely on the collective expertise of our employees to consider different options and create the best path forward toward progress — in our industry and beyond.
Provide Clarity:
When expectations are clear, goals are easier to meet. We’re working together in new ways to make sure we know where we’re going and the role we all play in getting there. To save time and focus on what matters most: helping people achieve their hopes and dreams.
Provide Feedback:
Every bold idea deserves the chance to grow to excellence. Candid, helpful feedback empowers us to keep making things better for our customers, our communities and fellow employees.
Working together
You’re in Good Hands ® is more than a promise we make to our customers. It’s a promise we make our employees, too.
As part of our team, we want you to love where you work, and that starts by giving you the freedom to be yourself. Our workplace flexibility and focus on inclusion creates an environment where you can connect and belong. Our goal is for you to feel trusted, heard and empowered to express yourself. When you thrive, we all thrive. And this year, we’re proud to share that we’ve been recognized by Forbes as one of America’s Best Employers For Diversity, and one of America’s Best Large Employers.
When you join us, you’ll have the opportunity to push your skills to the next level each day. Our dedication to continuous learning ensures that you have access to development programs designed to propel your career forward. As you learn and grow, so do we.
Working here also means getting the chance to do meaningful work and make a real impact in your community. We have been driving change for over 90 years, but the mark we leave on the world, can be even greater when we work together.
Good Hands. Greater Together.SM
Benefits
Experience the benefits that make Allstate a great place to work.
*Benefits vary based on position.
Health
- Medical, dental and vision coverage
- HSAs and FSAs
- Wellbeing programs
- Free therapy sessions
Retirement
- 401(k) plan
- Pension plan
- Free financial counseling
Work-life balance
- Paid time off
- Work flexibility
Career development
- Talent shares
- Tuition reimbursement
- Learning opportunities
For a full description of Allstate’s benefits visit our benefits page
Start making a difference
Realize your full potential by doing
work that matters.
Grow your career in meaningful ways.
We want to make sure you have every opportunity to grow, explore new horizons and follow your passion in a meaningful career. It’s an exciting time to join Allstate. Help us shape the future.
Ryan D. / 6 years with Allstate
Sales Market Leader
October 2020 – Present
Anthony N. / 9 years with Allstate
Market Sales Associate Manager
February 2024 – Present
Michael K. / 23 years with Allstate
Property Delivery Director
2023 – Present/Remote
Bree M. / 8 years with Allstate
Unrepresented Bodily Injury Adjuster
December 2022 – Present
Rie T. / 9 years with Allstate
Unrepresented Severe/Complex Adjuster – Casualty 100
2023 – Present
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Everyone is encouraged to volunteer and give back however they can throughout the year. I enjoy giving back to the community and supporting the causes that are meaningful to me.
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